Rule Number One: The foundation of ALL marketing and selling in 2010 is the ?Value Proposition?
Rule Number Two: There?s a proliferation of new products and services at hyperspeed
Rule Number Three: You don?t sell in a vacuum any longer.
Rule Number Four: You no longer sell a product or service.
You sell a set of experiences.
Rule Number Five: The strategy is the same but the tactics have changed.
Rule Number Six: The new sales formula is based on creating and implementing a Value Proposition.
Rule Number Seven: Marketers who win in 2010 must sell a superior set of experiences AND do a superior job of COMMUNICATING that set of superior experiences to the TARGET customers.
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